Levi`s: Circles

Credits & Description:

Media: Web Film
Category: Clothing & footwear
Agency: FCB West, San Francisco
Country: United States of America
Client: Levi’s
Jennifer Sey: CMO
Chris Jackman: VP, Global Marketing
Lauren Uchrin: Director, Global Marketing
Adriana Higuera: Manager, Global Marketing

Agency: FCB West
Karin Onsager-Birch: Chief Creative Officer
Mike Long: SVP Group Creative Director
Paul Foulkes: Art Director
Matt Ashworth: Copywriter
Charlotte McConnell: Senior Producer
Arlene Bae: SVP, Group Management Director
Lauren Geismar: Account Supervisor
Simon White: Chief Strategy Officer
Ryan Riley: Planning Director

Production
Believe Media/Cherry Films: Production Company
Jake Nava: Director
David Johnson: Director of Photography
Benedict Cooper: Executive Producer
Jannie McInnes: Executive Producer
Leo Scott at Cartel: Editor

The Mill: Post
Description:
When we come together, we dance in circles. We move as one, and celebrate the individual who takes the center. Unity and individuality come alive. Let’s live how we dance. Let’s #LiveInLevis
Synopsis:
In an increasingly divided world, rather than promote their latest product line, Levi’s wanted to create greater unity. We looked for something all sides can agree on, to celebrate our common humanity rather than what divides us. And we discovered that no matter which tribe, culture or religion you come from, everyone at times of celebration will dance in circles. That’s when we move as one, celebrating the individual who takes the center. Unity and individuality come alive, the perfect reflection of both common humanity and self-expression.